The SS11 collection from Ravishing Mad sees the brain child of Swedish designer Anna Österlund take determined steps towards a more sinister expression, embracing elements of d.i.y. punk and urban dystopia in combination with the tongue-in-cheek avantgarde flair of previous collections. It is a "fuck you very much and goodbye" to good manners and to any habits of putting on the happy face. Inspirations draw from the raw and passionate anger of "The Decline of Western Civilization" to the pounding melancholy of The Cure's "Pornography" over the slacked-off aesthetics of grunge rock and the mad beat genius of Allen Ginsberg.
The collection offers 10 denim styles in colours like bright red, black, airbrushed grey and print/wash combination blue. Well-known for the draped big pocket jeans with extremely high waist Ravishing Mad continue to incorporate the draped cuts. Key garments include oversize plaid shirts with assymetric "drunk buttoning", unisex ass-door jumpsuits and mesh hoodies with huge sagging pockets. Prices are in the upper mid segment and the collection will be out in stores in February 2011.

SS-11 location photos by Caleb Eike Smith
Please download low res images from NJAL